STATISTICS
Capturing the attention of consumers and physicians at the physician office is important and Supply Marketing’s programs achieve that.
- 55% of consumers shop a retail outlet within 1 hour of leaving a physicians office.
- 94% of consumers shop at a retail outlet within 3 hours of leaving a physicians office.
- 82% of viewers report that an advertisement or information seen in their physician’s office is more believable than a commercial shown on television at home or a magazine ad according to an ASW 2001 study.
- 90% of a physician’s time is spent in the exam room
- Physicians report that Supply Marketing programs are effective and beneficial