STATISTICS

Capturing the attention of consumers and physicians at the physician office is important and Supply Marketing’s programs achieve that.

  • 55% of consumers shop a retail outlet within 1 hour of leaving a physicians office.
  • 94% of consumers shop at a retail outlet within 3 hours of leaving a physicians office.
  • 82% of viewers report that an advertisement or information seen in their physician’s office is more believable than a commercial shown on television at home or a magazine ad according to an ASW 2001 study.
  • 90% of a physician’s time is spent in the exam room
  • Physicians report that Supply Marketing programs are effective and beneficial