ADVANTAGES
The Supply Marketing network allows advertisers to reach their target audience by delivering focused demographics through physician therapeutic specialty and geographic region. The message is delivered in a setting where both physicians and consumers are in a captive environment.
Supply Marketing Places Message in Front of Physicians:
- In the examining room or waiting room
- Where physician’s spend the majority of their time
- Placement where the patient and physician can interact with the message at the same time
- Away from other promotional clutter
- Via the most effective communication tool in the exam room
Supply Marketing Places Message in Front of Consumers:
- In the examining room or waiting room
- Via a passive physician endorsement
- Placement where the patient and physician can interact with the message at the same time
- Away from other promotional clutter
- Via the most effective communication tool in the exam room
Supply Marketing Delivers Feedback and Research:
- Programs include data mining
- Retrieve information regarding physician behavior
- Retrieve information regarding physician/patient interaction
- Retrieve information regarding physician needs
- Create your own questionnaire and research needs