Point of Care Patient Recruitment: A Refreshing and Successful Approach

Wouldn’t it be great if…?

• Qualified patients learned about your trial in a credible place allowing them to enroll immediately.
• Up to 500 patients and 500 additional consumers per month received information about your trial at a “take action” moment.
• A low tech, highly interactive tool was available to prompt dialogue between pre-qualified patients and their physicians about your trial.
• Investigators and their staff had your trial “top-of-mind” everyday.

Supply Marketing Inc. offers a revolutionary Point of Care campaign that delivers a highly visible and cost-effective way to target your trial to the end user, the patient. We target patients by placing information about your trial in the largest, most valuable un-used space, the examination rooms and waiting rooms of investigators and physicians. The patients’ point of care is the only credible place where patients can be identified, pre-qualified, and enrolled in your trial immediately.

This program also offers:

• The opportunity to reach 500 patients and an additional 500 consumers per month per office.
• A solution to most obstacles currently faced when recruiting patients.
• The opportunity to place valuable information in front of investigators and their study staff working in the office all day everyday.

Why is point of care marketing effective?

• 82% of all consumers believe an advertisement they see in their physician’s office over, TV, radio or print.
• 80% of consumers surveyed responded that they were interested in obtaining pamphlets and educational information made available at their physician’s office.
• You have the ability to target patients where they can act on their decision to participate in your trial immediately.
• It allows you to target physicians by specialty, geographical region or your investigator list.

For more information please contact us at 800.417.2239 or donna.mongiello@supplymarketing.com.