Veteran entrepreneurs form Supply Marketing, Inc.

New Company bridges the gap between Physicians offices and Pharmaceutical companies

April 19, 2002 King of Prussia, PA Supply Marketing, Inc., with a website located at www.supplymarketing.com is the new brain child of veteran entrepreneurs, Robert L. Robinson, Jr., Jeffrey D. Erb and Andrew Burstein.

The company provides a website that medical offices can log into once they register for the service, where they can order free and low cost supplies. The supplies they can order are sourced by Supply Marketing from Pharmaceutical companies and others that have brands that make sense to promote in the medical offices.

The concept came from two studies that showed the following: First, drug companies spent $15.7 billion dollars on promotion in 2000, up from $13.9 billion in 1999 and $7.2 billion worth of free samples were distributed in 2000; and second that the average medical office spent $20,000 on office supplies in 2000. "If a company could find a way to help both sides of the coin achieve their goals, cost savings for the doctors and promotion of their brands for the pharmas" begins Co-Founder Robert L. Robinson, Jr., "they could have a lucrative business. And we are that business."

"In some cases the company simply provides product that has already been branded," explains Co-Founder Jeff Erb. "In other cases we present an empty canvas and have the advertisers paint on it, then distribute it to the docs. A great example of this is placing advertising on the paper for the examination table. It is the most visible item in the examination room and stares blankly back at patients while waiting for the doctor to arrive."

"The company has partnered with a PPO that represents a large number of medical offices that can benefit from the cost savings that Supply Marketing creates, while in turn providing eyeballs and brand awareness for the Pharmas brands," comments Co-Founder Andy Burstein. "It is a win win for everyone."

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